Rob Wray
Serial Founder and Counting.
Over two decades, I have founded and scaled ventures at the intersection of emerging technology and business transformation, driving industry-first solutions in healthcare, telematics, e-commerce, and AI.
Now: Founder & CEO of TrayVerify, AI that catches meal-tray errors before they reach patients.
My Journey:
Hospitals and nursing homes serve billions of patient meals a year, and some leave the kitchen wrong. Yogurt headed to a patient with a dairy allergy. Whole chicken headed to a patient who can't safely swallow. TrayVerify puts an AI camera station on the tray line that checks every tray against its meal ticket in seconds and stops those mistakes before they reach a patient.
At our first site, 21.7% of 16,244 trays were flagged with a critical error before they left the kitchen. Not annoyances. Safety threats. Every tray also gets a timestamped photo, so kitchen leaders can coach their teams with real examples and show surveyors and families exactly what was served.
We built TrayVerify and took it live in U.S. healthcare kitchens on $900k of founder capital, a fraction of what this would have cost a few years ago. It's where almost all of my time goes right now. More at tray-verify.com
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