Saturday, May 14, 2011

Don't be like American Express

The wrong way to spend millions of ad dollars:  Are you familiar with Firesheep and Facebook security threats when browsing facebook without security?  If not, read about it in the international news magazine of your choice.   After firesheep hit the press shortly after the October 2010 release, Facebook quickly allowed users to switch browsing to the more secure https in Late January 2011.

Fast forward to 10 months later.  American Express is doing an international marketing push to get small businesses to do online advertising through their new ad platform branded American Express Open.  I've been tracking them since I saw their booth in January at CES, Las Vegas.  One of their ads on Facebook was targeted at small business owners.  The ad probably hit me due to the my Facebook showing "Owner at" or some other keyword I have in my profile.    Amex is spending tens if not hundreds of millions on digitally marketing AMEX Open to small businesses.  Where do they drive their traffic?  To this page: